Brooke Cordelia spent her entire childhood swimming in the polluted waters of the Anacostia River in Maryland. As a child, she lived with her mother, who struggled to support them, and spent most of her time alone exploring the Anacostia. One day, when Brooke was 18 years old, she went exploring along the riverbank. While she was walking she was suddenly swept into the river after the land below her eroded away. She was fighting for her life under the heavily polluted water, when all of a sudden her hands became webbed, her neck produced gills, and she realized she could breathe underwater. After years of swimming in the river, Brooke had developed radioactive mercury poisoning from the coal power plant a few miles upstream from her home. While Brooke was drowning in the river, her powers were activated. 

After her transformation, Brooke Cordelia became Lady Toxitide. A superhero devoted to reversing the pollution crisis in America and educating the public on the dangers of over-development around water sources. Lady Toxitide has the ability to breathe underwater, communicate with marine animals, manipulate and control water, and clean the polluted water she swims in by absorbing toxins into her body. After absorbing the toxins, she can turn them into wind and solar energy sources. Toxitide builds up sources of alternative energy through force fields with her hands. She uses these force fields to help power small areas with safe energy. The force fields also give Lady Toxitide extra help picking up the trash and pollution she finds while swimming in the Anacostia. By communicating with animals living in the river she is able to find the most polluted areas. Toxitide uses her powers to help heal polluted fish by absorbing their toxins, therefore making them safe for human consumption. 

Lady Toxitide works closely with the Earth Conservation Corps, ECC, to protect the Anacostia River and to further promote their cause. The goal of the ECC is to improve river environments through education and direct service. Toxitide uses her ability to control water to temporarily change the direction of rivers and build ice blockades to clear riverbeds to help the ECC volunteers pick up trash along the Anacostia safely. She also travels to schools to educate young people on the dangers of environmental pollution. She creates awareness by demonstrating how her powers help turn polluted waterways and fish into clean ecosystems. Toxitide is helpful in recruiting young volunteers to the ECC, therefore making the Anacostia River healthier for everyone. Lady Toxitide fights because anyone else who would have fallen into the river on that fateful day would have died, she sees pollution as one of the biggest crisis’ in American. It is her duty to protect innocent civilians from the dangers of river pollution which contaminate water supplies, swimming areas, and food supplies.  

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Advertisement Analysis

At first glance this 2009 Coca-Cola advertisement looks to be rather simple and unimaginative. However, analyzing the image more closely reveals a great deal about Coca-Cola’s target audience as well as the artistic elements the advertisers use to draw that audience in.

Coca-Cola is one of the best-known company’s in the world. Their unique advertisements, both printable images and short commercials, have evolved over the decades to reflect Coke’s ever-changing audience. In this particular ad Coca-Cola uses only images to persuade consumers. This advertisement is a risk because it does not offer the viewer any help with interpreting the image. This advertisement targets young children, roughly 9 to 17, in my opinion because children are able to appreciate the simple image more than adults who rely on text. To a child this image conjures up memories of sunny days playing in the grass and chasing ladybugs. It is a very innocent image and form of advertisement.

This advertisement is persuading young teenagers to enjoy a nice refreshing Coca-Cola while also enjoying the great outdoors. The first thing that draws your attention is the impressive Coca-Cola bottle. It dominates the image and looks larger than life because of the slight upward facing angle of the bottle. This angle makes the ladybug look like an insignificant creature compared to the immense Coke bottle.

There are three perspectives to this image. The first is the grass, which is partially blurred out, except for the small ladybug that is resting on a vertical blade of grass. The blur makes the ladybug and the giant bottle the focal points of the ad. The tiny bug seems to be mesmerized by the bottle it stands near. The second perspective is the bottle. The blurred backdrop of trees makes up the last layer of the image.

The two colors that dominate the ad are red and green. Coca-Cola is famous for its use of red color schemes and using green as a complementary color makes the image even more pleasant to look at. Using a cool color, such as green, to contrast the red also makes the bottle and ladybug pop out of the advertisement. In this particular ad cool colors dominate the outdoor image and the reds are used only as accents. This makes the focal points easy to spot, which of course is Coca-Cola’s main goal.

This simple advertisement shows how creative Coca-Cola is and why the company has become an innovative powerhouse. Even without text the message Coca-Cola is sending is clear. Simplicity can often be the best form of advertising.

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